Those who care about the domestic football leagues in Wales are quick to fire off frustration at the poor level of mainstream media coverage for Welsh football. On those rare occasions the mainstream pick something up it often involves a clickbait story that wants to make viral something really awful about the league. Quite simply, mainstream media outlets do not afford Wales’s national league system, the Cymru Leagues, the respect it deserves as an independent national league. There is very little value given to the competitions and the clubs participating in it.
There are some independent media covering Welsh football very well but ultimately until the mainstream media start doing Welsh football justice the general ignorance of it and poor image will persist. It’s not perfect by any means but it is certainly no worse than some of English non-league, which too often gets mentioned by some Welsh football commentators as though it is essentially better because it is English. So much for the “independent football nation”.
This post isn’t a rant though; well at least not my rant. The problem of how much respect the media afford Welsh football is not a new one. While doing some newspaper archive research via newspapers.library.wales I came across a letter to the editor of the South Wales Daily News from April 1891.
The letter laments the lack of coverage of the newly formed South Wales League but it is also a useful source of information about some of the early developments of organised football in south Wales. It is almost certainly written by a player or club official (the pseudonym “half back” points to a player) from the League so it’s a polemic in favour of the new association competition. There are though, some interesting notes about how football enjoyed popularity in the Rhondda and Cynon valleys, areas usually associated with staunch support for rugby union, while sporting fans in the more metropolitan areas of Cardiff, Newport and Swansea were apparently lukewarm to “the dribbling art”.
There is also an undisguised barb at the lack of vigour on the part of the League’s organisers when it comes to promoting the product; a criticism that may remain pertinent to some observers when it comes to the contemporary administrators of football in Wales.
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Letter to the editor, dated April 6th 1891 from “Half Back”. Printed in South Wales Daily News, 8th April 1891 edition.
“Sir – It was very gratifying to me, and probably many other lovers of Association Football, to see the South Wales League once more mentioned in your columns, but I cannot allow your notes to pass without comment.
The League is a new organisation, and as such should be given all possible assistance to make it a success. We all appreciate the power of the Press, and would have fair enlisted its services; but not until now, if we accept the one or two letters you inserted a couple of months ago, has been brought before your readers, though “Old Stager” must have been aware of its existence, and that the South Wales League endeavoured to carry out the various fixtures.
We know, unfortunately, that many of the clubs have ignominiously failed in the attempt, and match after match has been abandoned; yet some games have been played almost every week, and the longest report published barely exceeded half a dozen lines. If, as “Old Stager” asserts, he is anxious to help the infant cause, why has he not put out a hand to assist us before now?
Here we have arrived at the end of the season and have only been noticed a very few times. The county match played here certainly obtained a paragraph, but that was got by a reporter, who arrived after the match, from a member of the Mountain Ash team.
I may just mention a fact or two about the county engagements. Association has taken best so far in the Rhondda and Aberdare Valley[s]. Consequently, the officials decided to have one county match somewhere in this neighbourhood and Mountain Ash was the place selected, and, in my opinion, fully justified itself. Through the laxity of those in the management of affairs, the contest was but poorly advertised; notwithstanding that, we took a fair gate.
Cardiff possesses one club in the league, but for the number of engagements it has fulfilled they might just as well be out of it; if, therefore, the Cardiff Club has not enough interest to play the matches arranged in the competition, how could we expect the Cardiff public, who love nothing if not a rugby game, to patronise Association? Neither Newport nor Swansea can boast an Association Club that has come to any prominence, so it would be absurd to play a county match in either of those places – these should be played where there is most likelihood of popularising the game.
I am glad “Old Stager” has promised to insert a table of results when it is forwarded to him, and venture to express the hope this is but the beginning of good deeds on his part. I should be glad if he would have the goodness to devote a par[agraph] or so to the dribbling art in his notes next year.
Of course it is over for this season, but we hope to come out stronger and more successful next winter and I feel certain we shall with “Old Stager” fairly on our side.”